Project 04

Auto Services

Providing the best OEM data that enables the best expriences for B2B and B2C services

About the company

ALLDATA provides OEM automotive repair and collision information that is considered the most high quality and complete in the industry. Founded in 1986, the California-based company has more than 115,000 subscribers worldwide who rely on ALLDATA for diagnostics tools, OEM-accurate mechanical and collision repair information, and shop management software.

Who are the users?

Jimmy has more than two decades of auto repair expertise under his name. He's been subscribed to ALLDATA's Repair for over 10 years and is thinking about getting other services of the ALLDATA suite too. He's interested in leveraging those new services to manage his shop and his customers. Majority of ALLDATA's products serve business, and the rest are for their customers and the auto repairing communities. So in short, our users include:

  • Auto shop owners and their employers
  • Customers of these auto shops
  • Communities
Get our hands dirty

Research was an ongoing effort at ALLDATA. We monitored customer service tickets, community activities and their reports; We teamed up with marketing on surveys and outreach groups; we followed a cadence for onsite / field researches and usability tests. Let's take a look at the onsite research I led in the winter of 2015.

A glance of the research trips in winter 2015
Test the design in the real environment

How we did it

Research findings captured on a note matrix
Research findings captured on a note matrix
Design wise, we keep our eyes on the stars, and our feet on the ground.

Examples on the ground and from the stars

A seamless experience for the fully responsive web app is easier said than done. Take a look at complex data tables, how could it be rendered gracefully on smaller devices? Research actually suggested avoiding it altogether on small devices. We collected the existing solutions we could find from research and explored more with the engineering team. We minimized them to 2 options. We also looked into how other components, like lists, articles, and cards, could provide the ease of use on devices with different sizes and interactive models.

More WORK

Portfolio | Project 03

Child Welfare

2017-2019

Portfolio | Project 04

Autozone

2015-2017

Oh my!

Old Portfolio

2007-2014

Portfolio | Project 05 🔒

Unemployment Insurance

2021-2022